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Identity Cues Phishing Pharming SecurityPark

Green Armor Solutions Introduces Identity Cues to Prevent Phishing, Pharming, and Online Fraud - Without Inconveniencing Users

June 23, 2005

Green Armor Solutions has announced the availability of its anti-phishing product, Identity Cues. Green Armor's patent-pending Identity Cues utilizes a unique combination of technology and psychology to combat phishing, pharming, and other forms of online fraud. It proactively informs users whether or not a website truly belongs to the organization that it appears to represent.

Unlike earlier generations of anti-phishing technology, Identity Cues is simple for enterprises to implement, requires virtually no ongoing maintenance, and makes no significant demands on users. It also seamlessly integrates with existing back-end anti-fraud systems.

Through the use of easily recognizable visual cues that appear during every login, users can quickly, and even subconsciously, recognize whether a site is genuine. Cues are displayed as users type their usernames and passwords; cues vary between users, but are identical on each login for any particular user. Cues are generated using sophisticated underlying technology (invisible to users) that ensures that criminals cannot generate the correct cues for any particular user. Users who access a phishing site will not see their cues and will quickly realize - even while they are still typing - that "something is wrong."

Identity Cues was designed in part by a psychologist, based on established research about the science of learning (including, but not limited to, works by Reigeluth, Woolfolk and Madigan). It enables even untrained users who never make any conscious effort to remember cues to know whether or not they are interacting with an intended legitimate business. Access need not be from one's own computer in order to be secure, and there is no need to verify the identity of a user before presenting a cue. Criminals cannot verify the validity of a username, nor gain any other valuable information from the Identity Cues system.

According to Gartner, about 57 million Americans were targeted for phishing in a recent 12-month period, and phishing-related fraud has already reached $1.2 billion annually.

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